Getting Started with International PPC and Google Ads


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In Summary

8th July 2021 | 10:00 to 11:00

By the end of this webinar, you will have a better understanding of the role of paid advertising as a digital marketing channel and how it can benefit sales on an international scale.

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In Detail

The Department for International Trade and the Midlands Engine are hosting a series of virtual workshops to support local businesses learn more about some of the top global e-commerce markets.

The e-commerce industry is continuously growing worldwide. Throughout July you can join a range of webinars hosted by country experts. They’ll introduce you to some of the world's biggest e-commerce markets including: China, US, Japan, South Korea, Brazil and Europe (via B2B e-marketplace).

During the campaign you will also have the chance to develop new digital skills with workshops on: international pay per click, one stop shop for VAT, using LinkedIn to find an international audience and how to create an e-commerce export plan.

PPC (Pay-Per-Click) is the fast track way to get your products and services displayed in the search engine results and start driving traffic to your website immediately.

In this webinar, you will learn the fundamentals aspects of PPC and how it works. Lynsey Sweales, CEO & International Digital Marketing Strategist at SocialB will share her tips on best practices with keyword planning, setting up campaigns and how to monitor campaigns effectively. By the end of this webinar, you will have a better understanding of the role of paid advertising as a digital marketing channel and how it can benefit sales on an international scale.

Price

This event is free.

Location

Online Event